Zaxxon is an arcade shoot 'em up video game released by Sega. It is named after its groundbreaking use of axonometric projection (though more specifically, it uses isometric projection) and was released for bespoke arcade hardware in 1982. Zaxxon was the first video game to use an isometric perspective, a graphical style which would see widespread use in the years which followed. It was an early attempt at adding three-dimensional depth to the shoot 'em up genre. The term "isometric perspective" was originally coined by Sega in reference to Zaxxon.[9] Zaxxon stands as one of Sega's earliest video game successes, and is also notable for being the first arcade game to be advertised on US television, with a commercial being produced by Paramount Pictures for $150,000.